Tag Archives: social media

Marketing and fulfilment services

2 “Hail Mary’s” and an “Our Father”

It has a funny sound to it but even the Vatican are warning nuns about the evil that lurks in the
world of social media. Specifically saying that nuns should not overindulge in social media to avoid sullying their contemplative world with “noise, news and words”.

Wise words when you think about the constant barrage of ideas and views that we are all increasing subjected to – it’s all enough to drive you mad.

Back down to more mundane fulfilment services issues and I ask what is going on at Amazon – 600 UK ambulance calls in 3 years from 14 warehouses . It’s a freaking war zone but of course those paper cuts can go manky.

We welcome your thoughts on this and other areas in the marketing world.

Social media apps

It’s still the delivery of service that counts, despite all that social media stuff

This week has seen more news stories about ever more sophisticated software being developed to police social media. Whether it’s looking for false identities created for small scale misuse or as part of a mass manipulation campaign, it’s become an on-going war between the perps and the school prefects. With the level of tech involved it is well past the point where I start to lose interest, but nevertheless this is an area where we should all have at least a basic understanding of the principles. Have a look at this article about sniffing out fake profiles lurking on social networks as a starting point.

Dealing with people and delivering the goods

It’s only when you start to look at this area that you realize how much information there is on most people who like to use social media. It makes me appreciate the level of potential threat both on a personal level as well as when part of a group.

Luckily in the e-commerce fulfilment area, life is much simpler and even with all the newer developments in technology it’s still all about dealing with people and delivering the goods.

We welcome your thoughts on this and other areas in the marketing world.